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Feel Good Fashion

Clothing, jewelry and accessories designed by Canadian women! Curated to give you comfort and confidence with style at any age.

Discover Jewelry

Curated especially for you, our jewellery collection is designed wholly by Canadian woman.

Get To Know Us

Our mission is to make you feel comfortable, confident and beautiful by offering Canadian designed pieces you will love.

Our Current Favourites

~ My Go-To Place ~

"This is my go-to place when I need to add something to my wardrobe, pick up my fav locally made shampoo & conditioner bars, soap. There's always something beautiful if you're looking for a gift.

It beats wandering the mall any day because I know Annie has personally curated a fashionable selection and has vetted all the brands she brings in. I trust Annie with my closet!"

~ So Many Beautiful Items ~

"The prettiest shop with so many beautiful items designed and created by Canadian women! The styles are kept up to date and cater to many sizes. Besides all of that, it’s just fun to go there because of the friendly atmosphere and great service!"

Our 3 Promises

We're More Than Just A Store

Located in Athabasca, Alberta, we’re excited to help you find your next favorite piece and be part of your fashion journey.